Is your Key Account Manager (KAM) setup fit for purpose in today's increasingly challenging market? With more brands coming to market and the ever evolving stakeholder goals and evidence requirements, KAM organization must develop to optimally meet changing and diverse market needs.
Benchmarking Key Account Management Capabilities 2019 is a July 2019 survey report of 100 senior KAMs and KAM team managers. The report presents data-rich graphs which empower you to easily benchmark your own KAM organization and provision while clearly understanding the trends and pressures that are shaping the KAM operational landscape in the US and Western Europe (WE).
KAMs explore key questions
Learn from KAMs in leading companies
This survey report draws on the responses from senior front-line KAMs in leading companies such as…
About the KAMs who responded
This survey, fielded between 17-30 May 2019, is based on the responses of 100 US/WE (50 US; 50 WE)-based KAMs or KAM team leaders at pharmaceutical companies.
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