As smartphones and tablets become ubiquitous among physicians, there are more ways than ever for doctors to stay connected with each other and collaborate meaningfully. Established online communities are becoming more sophisticated, and new professional networks for healthcare professionals are springing up the world over, and reporting extremely rapid growth. The landscape of physician networking and online communities is evolving fast, with a recent trend towards global consolidation.
For anyone with an interest in engaging with physicians, the explosion of physician networking is exciting, but can also be overwhelming.
FirstWord’s up-to-the-minute report on physician communities – Digital Doctors: Marketing to Online Networks (2nd Edition) – is your definitive guide to the leading online physician networks in both developed and emerging markets: What are they? How are doctors using them? And how can you bring real value to prescribers through these new media channels?
This insightful report arms you with the intelligence and guidance you need to develop effective physician community marketing strategies – tailored to your drug’s life-cycle stage and its competitive environment. Understand why physicians and other healthcare professionals are flocking to exclusive communities and how they are using them for professional growth, education, and clinical collaboration.
Learn how other companies have been spending their digital marketing budget and why simply migrating old practices to this new channel is a missed opportunity. Some are investing heavily in developing their own communities to provide a home-grown network of loyal customers. This report will help you to:
Digital Doctors: Marketing to Online Networks (2nd Edition) answers key questions including:
“Once we have these statistics, who our clientele are and the countries where they practice, we then approach the affiliates to ask who has the most influence and where they need the most drive to come from, primary care or specialists. We then select sites and determine investment based on our chances of reaching the most critical audience to that particular area,” Jeremy Boss, senior global product manager for Victoza, Novo Nordisk
“We have experimented with being very commercial and focused on our products, and feel that we get a much better reach and impact by focusing on high-quality educational activities. When we get too commercial, we lose out in interest and in impact. It’s about really being very good at adding value and giving the customers what they need. Then they will also absorb the other things which are related to our products,” Martin Jönsson, global brand manager in urology, Ferring Pharmaceuticals
“Making sure the doctors are actually collaborating and exchanging on these platforms and allowing us to understand what their real needs and perceptions are. That is where the value will come, not from just pushing old content onto them,” Sven Awege, pharma digital consultant
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