Harness big data insights to improve medical affairs outcomes
Medical affairs teams are uniquely placed to apply insights from big data in a range of areas from improving KOL engagement to generate persuasive real world evidence. Yet defining what data is needed, wisely selecting vendor/technology partners and managing the burden of compliance are hurdles that must be overcome.
Clear outcomes are critical if big data isn’t to become a big problem and this report examines the essentials for planning, commissioning and delivering successful big data projects in medical affairs. Learn from experts where big data can make an impact now and in the future and identify the pitfalls to avoid.
“I think a medical affairs organisation is uniquely positioned within a company as a centralised organisation that has different arms that touch everything else”
Senior VP
Global Medical Affairs and Strategic Partnerships
International Myeloma Foundation
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Harness big data insights to improve medical affairs outcomes
Medical affairs teams are uniquely placed to apply insights from big data in a range of areas from improving KOL engagement to generate persuasive real world evidence. Yet defining what data is needed, wisely selecting vendor/technology partners and managing the burden of compliance are hurdles that must be overcome.
Clear outcomes are critical if big data isn’t to become a big problem and this report examines the essentials for planning, commissioning and delivering successful big data projects in medical affairs. Learn from experts where big data can make an impact now and in the future and identify the pitfalls to avoid.
“I think a medical affairs organisation is uniquely positioned within a company as a centralised organisation that has different arms that touch everything else”
Senior VP
Global Medical Affairs and Strategic Partnerships
International Myeloma Foundation
In order to ensure candid views were expressed the names of some industry experts have been kept anonymous.
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