New Digital KOLs are shaping medical opinion – how do you plan to engage them?
Digital KOLs are the new kids on the block and making an impact. Tech savvy medical professionals with something to say are becoming recognised as key influencers in a range of conditions. But how influential are they, what are pharma’s communication/engagement challenges and can industry leverage value from the digital opinion leader network?
Get our new report, New KOL Engagement: Building Relationships with the Digital KOL Generation . Click here to view the sample pages.
To understand the growing impact digital KOLs are having, and be able to formulate strategies for engagement and influence, turn to this insightful report.
“Pharma has been influencer mapping for decades. It's just taking the practice that used to be done with offline networks, and applying it to the online space.”
Digital Multichannel Marketing Strategist
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