How can pharma marketing effectively meet future communication challenges in a rapidly changing market place?
A shift in therapy decision making, the need for evidence to support brands and more informed patients are presenting diverse challenges for pharma marketing. What are the major communication pressures going forward? Is digital technology really the panacea for marketing communication? How should marketing teams be organised and outcomes assessed? Between the sales, medical and market access functions, what role can – or should - marketing play in the future?
Pharma Marketing 2020: Drivers of change analyses the operational challenges marketers face and examines solutions that will underpin solid, integrated marketing strategies. The report draws on the detailed and incisive insights of 7 marketing professionals working in leading companies in Europe and the US. This report identifies the issues that pharma marketers must address now!
“Probably the singular most significant change in terms of driving the marketing role is the ever-increasing focus on the value proposition of the drug.”
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
![]() Dossier reports present unbiased and concise analysis based on interviews with leading industry experts on important trends and challenging issues affecting the pharma industry today. |
Questions? Please contact us at info@fwreports.com.
All Contents Copyright © 2021 Doctor's Guide Publishing Limited All Rights Reserved