How is technology changing the face of MSL/KOL interaction and which technologies are set to take a greater role is this critical relationship?
Face-to-face meetings are the preferred choice of MSLs when sharing key scientific information and getting feedback from KOLs. But in the real world, access to KOLs is limited and MSL workloads are increasing. MSLs are turning to digital technology for help, with many MSLs envisaging a time when technology will provide most of the tools for identifying, communicating, maintaining and developing their KOL relationships.
How and where is technology impacting MSLs, and what are the key trends MSL managers and planners must be aware of? To explore the MSL technology landscape, we surveyed 100 US and EU MSL professionals and published their valuable opinions and insights in the MSL Technology Survey 2018.
MSL professionals tackle key questions:
The report includes contributions from MSLs at leading companies, such as...
About the MSL experts who responded
This October 2018 survey has captured the views and insights of of 100 MSLs and MSL managers (50 US-based; 50 Western Europe-based) currently employed in the pharmaceutical industry.
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FirstWord's highly-valuable ChartViews survey reports unlock critical peer insights, and:
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