With physical distancing currently the norm, MSLs must radically change their working practice to effectively engage with KOLs
Face-to-face meetings are the preferred choice of MSLs when sharing key scientific information and getting feedback from KOLs. But during the Covid-19 pandemic that is not an option – new thinking is therefore needed. Even prior to the virus, many MSLs were envisaging a time when technology would provide most of the tools for identifying, communicating, maintaining and developing their KOL relationships.
This survey, conducted as the Covid-19 virus was starting to spread, explores the trends and practice of MSL/KOL engagement. That world, for the time being at least, must immediately change but is this an opportunity to accelerate the adoption of new working practice and employment of advanced digital tools? To explore the pre-Covid-19 MSL technology landscape and how MSLs see it developing we surveyed US and Western European (WE) MSL professionals and published their valuable insights in The MSL Technology Survey (2020).
MSL professionals tackle key questions:
MSL professionals tackle key questions:
This survey report draws on the responses from MSLs in leading companies such as
About the Survey
Why choose ChartViews?
FirstView's highly-valuable ChartViews survey reports unlock critical peer insights and:
All Contents Copyright © 2021 Doctor's Guide Publishing Limited All Rights Reserved