How to push Medical Affairs to the next level of effectiveness
Are Medical Affairs (MA) teams doing enough to satisfy doctors? What specific improvements to information and interactions would elevate MA to that elusive next level of engagement? Ultimately, what makes doctors want to talk to Medical Science Liaisons (MSLs)?
The Real Value of Medical Affairs covers both sides of the equation with views from 10 senior MA leaders as well as physicians. Read it for the blueprint for this crucial relationship.
“What we've seen so far is that the internal gap analysis really lacks the rigour and the depth that is needed from a medical affairs standpoint. The physician, patient and payer are intricately linked together."
Usman Iqbal, Senior Medical Affairs Leader
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How to push Medical Affairs to the next level of effectiveness
Are Medical Affairs (MA) teams doing enough to satisfy doctors? What specific improvements to information and interactions would elevate MA to that elusive next level of engagement? Ultimately, what makes doctors want to talk to Medical Science Liaisons (MSLs)?
The Real Value of Medical Affairs covers both sides of the equation with views from 10 senior MA leaders as well as physicians. Read it for the blueprint for this crucial relationship.
“What we've seen so far is that the internal gap analysis really lacks the rigour and the depth that is needed from a medical affairs standpoint. The physician, patient and payer are intricately linked together."
Usman Iqbal, Senior Medical Affairs Leader
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