KAM is the desired model to deliver the demands of today’s customers. And as the shift of prescribing power from physician to integrated decision-making intensifies it fuels demand for more specialised account management to meet the needs of a more complex set of customers. As this model gains momentum with our customers and the industry it is imperative that we understand it and can successfully implement it within our organisations. This report will give you the critical factors you need for the success of your KAM strategy as well as a KAM road map for the next 5 years. The report includes unique insights from companies leading the KAM space such as Celegene, Leo Pharma, MSD and ,Pfizer.
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