Taking the right dose of the right medicine at the right time is key to improving health outcomes, so why do so many patients fail to adhere to their treatment programme?
Trends and Innovations in Patient Adherenceis a thought-provoking and comprehensive report for everyone involved in ensuring patients comply with taking their medicines. The report provides extensive background information and is enriched by case studies. Most importantly, the report reveals the candid opinions of 16 leading experts from the pharma industry, health payers and patient advocacy groups in the US and Europe that present business-critical insights for pharma.
If one issue unites health payers, clinicians and the pharma industry, it is patient adherence. Clinicians want the best possible outcome for their patients, health payers need to ensure health spending is optimised and the industry wants clinical outcomes to reflect the safety and efficacy seen in trials. However a number of patients decide - for a variety of reasons – not to take their medicines as directed. The consequential cost of poor patient adherence is considerable, and changing behaviours is proving a challenge.
How can pharma improve its education and patient adherence programmes? What role can patient advocacy groups play? How do health payers assess value for money? What part could technological innovations play in modifying patient behaviour? Get answers to these questions in this new report.
Pharma
Payers
Patient Opinion Leaders
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