Embedding digital patient engagement throughout the patient journey
Pharma companies have made good progress with digital delivery within innovative patient support programs—but there is still significant scope to go much further. The progress already made in digital patient engagement is paving the way for new ways to diagnose, monitor and treat patients and achieve greater patient interaction and involvement. What are the latest developments, trends and opportunities for pharma? Get up-to-speed straightaway with this new report.
A hand-picked group of 8 leading digital patient engagement experts were interviewed at length by FirstWord researchers. They explored the current issues and opportunities and gained multiple detailed insights, including:
What to expect from this report
Gain timely and informative insight into how pharma can leverage a multitude of digital patient engagement advances and bridge the gap between drug manufacturers, healthcare providers and the patient. Extensive research and in-depth interviews provide insight into how this technology-driven shift can be used to enhance pharma performance, boost patient engagement and improve outcomes. Use Trends in Digital Patient Engagement to better understand the current landscape and build evidence to support further investment in your digital infrastructure
What did we do?
Example insight included in Trends in Digital Patient Engagement
"With digital patient engagement becoming the norm, there is a need for ethical frameworks. For example, mobile-based engagement has led to ethical dilemmas around passive sensing and the collection of data from patients without their direct input. Strong ethical frameworks and regulatory guidelines are needed to protect patients when using such devices; and technology needs to be leveraged to ensure data privacy through means such as blockchain and smart contracts. There is a necessity for pharma to further establish and utilise quality assessment measures to guide the development and procedural use of certain digital healthcare tools to ensure they meet quality and ethical standards for use."
Example quote included in Trends in Digital Patient Engagement
"Digital patient engagement offers opportunities to create more meaningful and more patient-centric trials, including in areas such as clinical trial protocol design, clinical trial simulation, support with recruitment strategy, real-world evidence collection, usability studies, patient preferences and new product planning/target product profile optimisation."
Digital Strategy Leader, multi-national pharmaceutical company
The expert panel for Trends in Digital Patient Engagement
Why buy now?
Put simply, digital patient engagement is becoming the norm. This is no longer a stand-alone project designed to boost competitive advantage—it requires leadership commitment and strategic vision as well as resources, support and fresh talent. The pharma and health tech frontrunners are developing patient support programs which fit with how patients are engaging digitally in other areas of their lives. This is a natural progression which, if avoided, has the potential to hold back pharma performance. It's time to move away from the paternalistic approach; now pharma must provide better ways to work with today's patients to achieve better outcomes for all.
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