What are the trends and developments that will drive pharma's digital marketing initiatives?
With its ability to cost-effectively target and influence key stakeholders, digital marketing is firmly established as a key marketing channel. No surprise, then, that over 50% of the companies who responded to this new survey expect to double their marketing budgets for digital campaigns by 2023. But which channels are important and which stakeholder are being targeted? What are the key challenges that are impacting digital marketing plans?
For a complete understanding of the trends that are driving digital marketing activity we surveyed 100 US and Western European pharma digital marketing professionals and presented the findings of this research in Trends in Digital Pharma Marketing.
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About the market access experts who responded
This December 2018 survey has captured the views and insights of 100 US/Western Europe-based professionals (50 US; 50 WE) with responsibilities for digital marketing activities and capabilities at pharmaceutical companies.
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