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Market Access Impact: Melanoma (US) 2017

Product Code:
596200770
Publication Date:
February 2017
Format:
Powerpoint
Price:
$5,145

Market barriers affect over a quarter of melanoma prescriptions. Is your brand losing out?

In the US, where market barriers affect more than a quarter of all melanoma prescriptions, the top brand has a narrow lead over its 2nd, 3rd, and 4th-place rivals. Find out what’s driving its share gains, and what your brand can do to level the playing field in Market Access Impact: Melanoma (US).

Based on a survey of 100 oncologists and dermato-oncologists, the report covers 8 major therapies from Amgen, Bristol-Myers Squibb, Merck & Co., Novartis, and Roche. Handy graphs and charts reveal which of 7 different barriers cost your brand the most market share, and which ones help you take the most from competitors.


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Top Takeaways

  • Barriers affect more than a quarter of all prescriptions: But cost and market access barriers affect more prescriptions than all others barriers combined.
  • Only one brand sees a significant share increase: Four brands gain share thanks to barriers, but the top-gaining brand sees a much bigger bump than the other three.
  • Two brands see significant losses: The two least prescribed brands each lose nearly 2% of their market share because of barriers.
  • Eliminating barriers would nudge two brands up in the rankings: the third-place brand would move up to second place and the eighth-place brand would edge out “other” brands’ aggregate score.
  • Only half of the surveyed brands are widely prescribed: More than 70% of surveyed doctors prescribe the top four brands, but only 30-60% prescribe the bottom three.
  • Three brands have perception problems: Up to nearly 20% of surveyed doctors either would not prescribe, or are not aware of these brands.

Insight into 8 Major Melanoma Drugs

  • Cotellic (cobimetinib; Roche)
  • Imlygic (talimogene laherparepvec; Amgen)
  • Keytruda (pembrolizumab; Merck & Co.)
  • Mekinist (trametinib; Novartis)
  • Opdivo (nivolumab; Bristol-Myers Squibb)
  • Tafinlar (dabrafenib; Novartis)
  • Yervoy (ipilimumab; Bristol-Myers Squibb)
  • Zelboraf (vemurafenib; Roche)

Exploring Market Access Barriers

Market Access Impact: Melanoma (US) explores key issues affecting melanoma drug manufacturers. You’ll learn:

How barriers affect market access:

  • What brands do doctors prescribe the most?
  • How many prescriptions do barriers affect?
  • Which barriers have the biggest impact?

How barriers affect your brand:

  • How many doctors prescribe your brand? How many don’t, but would consider it?
  • Why don’t doctors prescribe your brand? What do they prescribe instead?
  • Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 100 US-based medical oncologists and dermato-oncologists, chosen from the largest community of validated physicians in the world.

All respondents have:

  • Been practicing for 2+ years
  • Prescribed at least one of the listed products
  • Seen at least 5 patients with melanoma in total in the last month

We conducted the survey between January 10th and 16th, 2017.

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About FirstWord

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