Market Access Impact: Type 2 Diabetes Mellitus [Injectables] (EU5) 2018

Market barriers affect 14 percent of injectable type II diabetes mellitus prescriptions in Europe. Is your brand losing out?

Just over 10 percent of all prescriptions for injectable type II diabetes mellitus treatments in Europe are affected by barriers. Multiple brands are, therefore, losing market share. Is your brand in the mix? Find out what’s driving share gains, and what your brand can do to level the playing field in Market Access Impact (EU5): Type II Diabetes Mellitus [Injectables].

Based on a survey of 150 EU5-based diabetologists and primary care physicians from the key European markets (France, Germany, Italy, Spain, and the UK), this report covers 12 major injectable therapies in the type II diabetes market from Sanofi, Lilly, Novo Nordisk, GSK and AstraZeneca. Handy graphs and charts show at a glance which of seven different market barriers cost your brand the most market share, and which ones help you take the most share from competitors.

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Top Takeaways

Barriers affect 14 percent of all prescriptions. With just over 10 percent of all injectable type II diabetes prescriptions in Europe being affected, certain brands are losing out on market share opportunities. Is it cost, formulary issues or some other barrier combinations that cause the most amount of pain?
One brand sees the biggest share increase. But is it so far ahead that other brands can’t catch up? And is your brand leading, or in the chasing pack?
One brand sees a significant loss. A reflection of low prescribing rates, perhaps, as only 32 percent of physicians prescribe this brand. What could be done to improve market share?
Eliminating barriers would close gaps across the table. And certain products would move up several places, suggesting an improved market access strategy could drive significant market share gains.
Perception could be a problem for some brands. Across all 12 brands, awareness and a willingness to use is high. But for two brands, between 26-32 percent of physicians had never even heard of the brand; is it yours?

Insight into 12 Major Injectable Type 2 Diabetes Mellitus Treatments

Abasaglar (insulin glargine; Eli Lilly)
Bydureon (exenatide prolonged-release; AstraZeneca)
Eperzan (albiglutide; GlaxoSmithKline)
Humalog (insulin lispro; Eli Lilly)
Lyxumia (lixisenatide; Sanofi)
NovoRapid (insulin aspart; Novo Nordisk)
Ryzodeg (insulin degludec/insulin aspart; Novo Nordisk)
Toujeo (insulin glargine; Sanofi)
Tresiba (insulin degludec; Novo Nordisk)
Trulicity (dulaglutide; Eli Lilly)
Victoza (liraglutide; Novo Nordisk)
Xultophy (insulin degludec/liraglutide; Novo Nordisk)

Exploring Important Market Access Issues

Market Access Impact: Type 2 Diabetes Mellitus [Injectables] (EU5) explores key issues affecting type 2 diabetes mellitus drug manufacturers. You’ll learn:

How barriers affect market access:

What brands do doctors prescribe the most?
How many prescriptions do barriers affect?
Which barriers have the biggest impact?

How barriers affect your brand:

How many doctors prescribe your brand? How many don’t, but would consider it?
Why don’t doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 150 diabetologists and primary care physicians—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world. All respondents have:

Been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with type 2 diabetes mellitus in total in the last month

We conducted the survey between October 10-12, 2018.

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