Medical Affairs Reputations: Multiple Sclerosis (EU5) 2018

Close rivalries among European multiple sclerosis medical affairs teams. Will your team come out on top?

In Europe, one multiple sclerosis medical affairs team leads the way in terms of interaction frequency and overall quality of interactions, but there’s room for improvement in other areas. The 150 neurologists from the EU5 markets (France, Germany, Italy, Spain and the UK) we polled provide insights on several medical affairs teams, and opinions are mixed. Improvement in at least one specific area is needed, but are those targeted improvements enough to put your team ahead of the competition?

Discover all the ways you can improve your medical affairs services in Medical Affairs Reputations: Multiple Sclerosis (EU5). Comparing 11 major multiple sclerosis treatments from Sanofi, Bayer, Biogen, Teva, Novartis, and Merck Group, this report reveals:

How neurologists rate your team overall, and on 12 key medical affairs services.
Which medical affairs services are most important.
How, and how often neurologists want to meet with your team.
What you can do to improve your medical affairs services.

That’s actionable information you can use to turn your team into one that doctors rely on.

Interested in the US market? Click here to see the US Edition.

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Top Takeaways

A three horse race at the top, but all to play for. Three teams are neck and neck at the top in terms of overall quality of interactions, a chasing pack of 8 brands is separated by only 4 points, suggesting small changes could have a huge impact on who comes out on top.
Information is the #1 priority. The most important medical affairs services all relate to providing information that doctors can use to make better treatment decisions.
Physician interaction rates are high. In the past six months, 3 teams have interacted with more than 70 percent of doctors surveyed, and even the least active teams saw over 55 percent of them.
Doctors want to see teams in-person and not too often. The report reveals how, and how frequently your team should engage, and the relative importance of digital channels to your medical affairs strategy.

Insight into Medical Affairs Teams for 11 MS Treatments

Aubagio (teriflunomide; Sanofi)
Avonex (interferon beta-1a; Biogen)
Betaferon (interferon beta-1b; Bayer)
Copaxone (glatiramer acetate; Teva)
Gilenya (fingolimod; Novartis)
Lemtrada (alemtuzumab; Sanofi/Genzyme)
Mavenclad (cladribine; Merck Group)
Plegridy (peginterferon beta-1a; Biogen)
Rebif (interferon beta-1a; Merck Serono)
Tecfidera (dimethyl fumarate; Biogen)
Tysabri (natalizumab; Biogen)

An Expert-designed Competitive View of Your Medical Affairs Team

Developed with the help of medical affairs specialists, this report gives you an in-depth comparison of 11 medical affairs teams—answering important questions like:

What do doctors need?

How, and how often are they using your medical affairs team?
What services do they consider most important?
How often should you contact them? What channels are best?

Does your medical affairs team deliver?

How memorable are your team’s interactions with doctors?
How do doctors rank your team for performance and satisfaction in 12 key areas?
How does your team compare to the competition—in each area, and overall?

What needs improvement?

Are you delivering the services that are most important to doctors?
Where do you need to improve?
How can your team enhance its services?

Based on Interviews with Practicing Doctors

We surveyed 150 neurologists from the EU5 (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.

All respondents:

Have been practicing for between 3 and 35 years
See at least 5 patients with multiple sclerosis in a typical month
Devote at least 50% of their time to direct patient care
Have interacted with at least one listed product’s medical affairs team in the past 6 months

We conducted the survey between May 3-11, 2018.

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