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Medical Affairs Reputations: Type 2 Diabetes Mellitus [Injectables] (EU5) 2018

Product Code:
596201193
Publication Date:
July 2018
Format:
PowerPoint
Price:
$6,365

Close rivalries among European medical affairs teams for leading injectable type 2 diabetes mellitus therapies. Will your team come out on top?

In Europe, one medical affairs team for a leading injectable therapy for type 2 diabetes mellitus leads the way in terms of interaction frequency and overall quality of interactions, but only 1 point separates teams in spots 2-4. Can other teams close the gap? 150 diabetologists and primary care physicians from the EU5 markets (France, Germany, Italy, Spain and the UK) provide insights on several medical affairs teams, and opinions are mixed. Will targeting improvements in certain areas be enough to put your team ahead of the competition?

Discover all the ways you can improve your medical affairs services in Medical Affairs Reputations: Type 2 Diabetes Mellitus [Injectables] [2018]. This report, which covers 12 major injectable therapies in the type 2 diabetes market from Sanofi, Eli Lilly, Novo Nordisk, and GlaxoSmithKline, including Abasaglar, Eperzan, Humalog, Lantus, Lyxumia, NovoRapid, Ryzodeg, Toujeo, Tresiba, Trulicity, Victoza and Xultophy, provides handy graphs and charts that show at a glance how each team is performing across 12 key medical affairs activities, and where they need to improve:

  • How diabetologists and primary care physicians rate your team overall, and on 12 key medical affairs services.
  • Which medical affairs services are most important.
  • How, and how often diabetologists and primary care physicians want to meet with your team.
  • What you can do to improve your medical affairs services.

That’s actionable information you can use to turn your team into one that doctors rely on.

Interested in the US market? Click here to see the US Edition.

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Top Takeaways

  • All to play for at the top of the table. One team leads the way, but only 1 point separates teams in spots 2-4, suggesting that there’s still room to move up the table if the right tactics are adopted. But what areas will make all the difference?
  • Information is the #1 priority. The most important medical affairs services all relate to providing information that doctors can use to make better treatment decisions, with nearly all teams tasked with improving in this area.
  • Good levels of activity. In the past six months, 6 of 12 teams interacted with more than 70 percent of doctors surveyed, and the least active teams saw 23 percent of them, suggesting healthy levels of physician interaction.
  • In person or via digital channels? The report reveals how physicians want to interact with type 2 diabetes medical affairs teams. Use this information to refine your medical affairs strategy.

Insight into Medical Affairs Teams for 12 Injectable Type 2 Diabetes Mellitus Treatments

  • Abasaglar (insulin glargine; Eli Lilly)
  • Eperzan (albiglutide; GlaxoSmithKline)
  • Humalog (insulin lispro; Eli Lilly)
  • Lantus (insulin glargine; Sanofi)
  • Lyxumia (lixisenatide; Sanofi)
  • NovoRapid (insulin aspart; Novo Nordisk)
  • Ryzodeg (insulin degludec/insulin aspart; Novo Nordisk)
  • Toujeo (insulin glargine; Sanofi)
  • Tresiba (insulin degludec; Novo Nordisk)
  • Trulicity (dulaglutide; Eli Lilly)
  • Victoza (liraglutide; Novo Nordisk)
  • Xultophy (insulin degludec/liraglutide; Novo Nordisk)

An Expert-designed Competitive View of Your Medical Affairs Team

Developed with the help of medical affairs specialists, this report gives you an in-depth comparison of 12 medical affairs teams—answering important questions like:

What do doctors need?

  • How, and how often are they using your medical affairs team?
  • What services do they consider most important?
  • How often should you contact them? What channels are best?

Does your medical affairs team deliver?

  • How memorable are your team’s interactions with doctors?
  • How do doctors rank your team for performance and satisfaction in 12 key areas?
  • How does your team compare to the competition—in each area, and overall?

What needs improvement?

  • Are you delivering the services that are most important to doctors?
  • Where do you need to improve?
  • How can your team enhance its services?

Based on Interviews with Practicing Doctors

We surveyed 150 diabetologists from the EU5 (France, Italy, Germany, Spain, UK)chosen from the largest community of validated physicians in the world.

All respondents:

  • Have been practicing for between 3 and 35 years
  • See at least 5 patients with type 2 diabetes mellitus in a typical month
  • Devote at least 50% of their time to direct patient care
  • Have interacted with at least one listed product’s medical affairs team in the past 6 months

We conducted the survey between July 2-5, 2018.

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