Unique product-level analysis for improving brand health and clinician satisfaction in the EU5
Clinicians treating Multiple Sclerosis (MS) have a number of effective therapy options, but not all make the same choices. What drives clinician prescribing and decision making and why are some more loyal to certain brands than others?
This and other key questions are answered in this insightful November 2018 Net Promoter Score®1 (NPS) analysis of 12 leading MS brands. Based on the results of an in depth survey of 150 EU5-based neurologists, NPS+ (EU5) Multiple Sclerosis identifies the drivers that build clinician satisfaction and brand loyalty.
Leading brands covered in this report
This NPS analysis answers important brand questions
FirstView NPS+ takes you deeper than the standard NPS analysis
Since its introduction in 2003, the Net Promoter Score system has become established as a key metric for assessing user satisfaction and loyalty to brands. But while NPS helps you measure overall brand health, it doesn't tell you how to improve it. NPS+ adds much needed detail and gives you deep insights into:
Exclusive to FirstView and not available elsewhere, NPS+ does more than measure your brand’s overall health—it shows you what drives brand satisfaction so you can take action to improve physician engagement and use.
About the Neurologists surveyed
This detailed analysis—based on a survey of 150 EU5 neurologists who play an active role in writing prescriptions for their MS patients—establishes which therapies they use and the clinical characteristics that influence their choices.
This report gives you...
What are Net Promoter Scores?
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses, given on a scale of 0 to 10, are used to classify doctors into 3 categories:
Why FirstView has an edge in pharmaceutical market research
FirstView research draws on LiMA (Leaders in Medicine Atlas), the world's largest directory of 3.5 million vetted and verified physicians. This proprietary physician research platform uses advanced big data capture, processing and analytics powered by AI and machine learning to ensure the most robust samples are used for every FirstView survey.
Other MULTIPLE SCLEROSIS reports available
NPS+ Multiple Sclerosis US
Medical Affairs Reputations US: Multiple Sclerosis
Medical Affairs Reputations Europe: Multiple Sclerosis
Market Access Impact US: Multiple Sclerosis
Market Access Impacts Europe: Multiple Sclerosis
KOL Insights: Multiple Sclerosis
To learn about our cost effective Multiple Sclerosis intelligence package of all reports, please contact us at info@fwreports.com
1NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.
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