NPS+ Psoriasis (US) 2019

Unique product-level analysis for improving brand health and clinician satisfaction in the US

• How loyal are clinicians to specific brands?
• How do leading clinicians rate key psoriasis brands?
• What brand messages resonate with Promoters, Passives and Detractors?
• What is the market share of leading brands among Promoters and Detractors?

Clinicians treating psoriasis have a number of effective therapy options, but not all make the same choices. What drives clinician prescribing and decision making and why are some more loyal to certain brands than others?

his and other key questions are answered in this insightful April 2019 Net Promoter Score®¹ (NPS) analysis of 12 leading psoriasis brands. Based on the results of an in depth survey of 100 US-based dermatologists, NPS+ (US) Psoriasis identifies the drivers that build clinician satisfaction and brand loyalty.

Leading brands covered in this report

• Cimzia (certolizumab pegol; UCB)
• Cosentyx (secukinumab; Novartis)
• Enbrel (etanercept; Amgen)
• Humira (adalimumab; AbbVie)
• Ilumya (tildrakizumab-asmn; Sun Pharma)
• Inflectra (infliximab-dyyb; Pfizer)
• Otezla (apremilast; Celgene)
• Remicade (infliximab; Janssen Biotech)
• Siliq (brodalumab; Ortho Dermatologics)
• Stelara (ustekinumab; Janssen Biotech)
• Taltz (ixekizumab; Eli Lilly)
• Tremfya (guselkumab; Janssen Biotech)

This NPS analysis answers important brand questions

• What underpins the high-ranking NPS scores for Taltz, Cosentyx and Humira?
• How brand-loyal are clinicians and which brands are at risk of clinicians switching to a competitor?
• Overall, how satisfied are clinicians with available brands and what new opportunities exist?
• What is the market share of Remicade, Inflectra and Tremfya among promoters and detractors?
• Cost effective? Convenient administration? Slows disease progression? What messages are resonating with Detractors, Passives and Promoters for Otezla, Ilumya, Cimzia and Siliq?

FirstView NPS+ takes you deeper than the standard NPS analysis

Since its introduction in 2003, the Net Promoter Score system has become established as a key metric for assessing user satisfaction and loyalty to brands. But while NPS helps you measure overall brand health, it doesn't tell you how to improve it. NPS+ adds much needed detail and gives you deep insights into:

• The value of specific brands to Promoters
• Messages Promoters, Passives and Detractors associate with brands
• Brands that are at risk of losing out to competitors
• Brand loyalty, and what drives it

Exclusive to FirstView and not available elsewhere, NPS+ does more than measure your brand’s overall health—it shows you what drives brand satisfaction so you can take action to improve physician engagement and use.

About the Dermatologists surveyed

This detailed analysis—based on a survey of 100 US dermatologists who play an active role in writing prescriptions for their psoriasis patients—establishes which therapies they use and the clinical characteristics that influence their choices.

This report gives you...

• 31 clear, easy to read charts that provide at-a-glance understanding of the survey findings
• Practical data to understand how dermatologists rank leading therapies
• Actionable data for addressing negative brand perceptions

What are Net Promoter Scores?

NPS measures overall brand satisfaction and loyalty by asking one simple question:

"How likely are you to recommend this brand to a colleague?"

Responses, given on a scale of 0 to 10, are used to classify doctors into 3 categories:

• Detractors are those who answer 0 - 6
• Passives are those who answer 7 - 8
• Promoters are those who answer 9 - 10

Why FirstView has an edge in pharmaceutical market research

FirstView research draws on LiMA (Leaders in Medicine Atlas), the world's largest directory of 3.5 million vetted and verified physicians. This proprietary physician research platform uses advanced big data capture, processing and analytics powered by AI and machine learning to ensure the most robust samples are used for every FirstView survey.

Other PSORIASIS reports available

NPS+ Psoriasis Europe

Medical Affairs Reputations US: Psoriasis

Medical Affairs Reputations Europe: Psoriasis

Market Access Impact US: Psoriasis

Market Access Impact Europe: Psoriasis

Psoriasis: KOL Insight

To learn about our cost effective Psoriasis intelligence package of all reports, please contact us at info@fwreports.com

¹NPS is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.