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Learn More Biosimilars: Go-to-Market Case Studies

As the biosimilar sector matures, what are the key issues that are shaping commercial strategies? As physician and payer confidence in the use of biosimilars grows, US and European companies are having to rethink their...

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Learn More Digital Technologies: New Strategies for Customer Engagement

Digital technology is transforming customer engagement Pharma has embraced the digital revolution with open arms—clearly it offers exciting new opportunities for customer engagement. But initial enthusiasm...

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Learn More Partnering in Digital Health: Pharma and Tech Companies

The secret of successful digital health partnerships Digital health is guaranteed to play a huge part in the future of pharma. Innovative technology that can improve patient access, increase quality of care, boost...

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Learn More Paying for Digital Health: Payer Insights (2019)

Which digital health technologies are exciting payers? How and where can digital health technology improve patient outcomes and save payers money? Across the digital health field there are hundreds of applications...

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Learn More Real World Evidence: The Role of Medical Affairs

How well has RWE integrated into Medical Affairs—and should more be done? Payers and other stakeholders increasingly expect to see real world evidence (RWE) to support their decision making. Since being added to...

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Learn More The Role of Patient Journey Mapping in Patient Engagement

Are you employing the latest technology and techniques to power your patient journey mapping? "Pharma companies first need to understand that their task is not to produce new product; their task is to provide a really...

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Learn More Biomarkers and Companion diagnostics: Payer Insights

What do you need to do to get payer support for companion diagnostics and biomarkers? The investment decisions made by the biggest players in core disease areas drive market trends—so it's crucial to understand...

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Learn More AI in Medical Diagnostics

Evaluating the potential of artificial intelligence to revolutionise and expand medical diagnostics Artificial intelligence (AI) driven technologies have already radically changed practice and outcomes in medical...

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Learn More Health Insurance Disruptors: Going Digital

Health insurance: how to thrive in an increasingly digital health world Health insurers are being challenged to develop a portfolio of digital services with limited knowledge of their effectiveness and at a considerable...

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Learn More Pricing Transparency in Pharma

Pharma challenged to engage and shape the drug pricing transparency debate Anxieties about rising drug prices is fuelling an ever louder global demand for price transparency—and reformers are getting their message...

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Learn More Regulating Digital Health

As digital health progressively enters mainstream therapy, how should it be regulated and to what outcome? Digital health is booming and as investment in digital health technology grows more products and services will...

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Learn More The Future of Disease Interception

What does pharma need to do to develop this radical health model of the future? Disease interception is a novel healthcare model that identifies, treats and sometimes cures disease before it is fully manifested. There...

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Learn More The Future of Personalised Medicine: The Role of Simulation and Digital Twins

Beyond the hype, where might simulation and digital twin technology deliver value for pharma? There is considerable excitement about the potential for simulation and digital twin technology to drive the personalised...

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Learn More The Future of Virtual Healthcare

What strategy should pharma be pursuing in virtual healthcare? Applications for virtual healthcare engagement are quickly evolving beyond websites and apps towards advanced tools such as virtual assistants and virtual...

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Learn More The Impact of 5G on Healthcare

Health insurance: how to thrive in an increasingly digital health world 5G wireless network technology has the potential to revolutionize pharma's business. Combined with advances in artificial intelligence and machine...

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Learn More The Future of Key Account Management in Pharma

Are you ready for fundamental disruption to key account management practice? While the Key Account Management (KAM) role will continue to prioritise the development of long-term, sustainable partnerships between...

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Learn More Trends in Investment by Big Pharma

What direction are big pharma investments taking? The investment decisions made by the biggest players in core disease areas drive market trends—so it's crucial to understand where the big money is going and why...

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Learn More Benchmarking Key Account Management Capabilities (2019)

What factors determine a Key Account Manager (KAM) team's size and structure? At what stage in a product's lifecycle are KAMs assigned and how many brands should a typical KAM support? What personal attributes and...

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Learn More Biosimilars: The Importance of Real-World Evidence (2019)

Are you generating the right RWE to influence the right stakeholders? As the biosimilar sector continues to evolve and experience of their use deepens, what role should real-world evidence (RWE) now take in stakeholder...

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Learn More Real-World Data Capabilities: Benchmarking Pharma Companies (2019)

Are you fully and efficiently exploiting real-world data across your business? The impact of real-world data (RWD) is growing but few companies are fully exploiting its potential across all clinical and commercial areas...

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