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FirstWord
Market access barriers impacting US ankylosing spondylitis brands: who wins, who loses
How do barriers affect the market share of brands and which brands gain or lose? Market access barriers mean US clinicians may be limited in their therapy choices, so what drives their prescribing behaviour and how is this shaping the market share of leading ankylosing spondylitis brands? The answers to these key questions can be found in this October 2019 analysis of the impact of market access barriers on 8 leading ankylosing spondylitis brands. Based on a survey of 100 US rheumatologists, Market Access Impact (US): Ankylosing Spondylitis identifies the winners and losers and provides clear brand-level pointers for management action.
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