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FirstWord
Market access barriers impacting US migraine brands: who wins, who loses?
How are market barriers affecting migraine drug prescribing? How do barriers affect the market share of brands and which brands gain or lose? Market access barriers mean US clinicians may be limited in their therapy choices, so what drives their prescribing behaviour and how is this shaping the market share of leading migraine brands? The answers to these key questions can be found in this June 2019 analysis of the impact of market access barriers on 13 leading migraine brands. Based on a survey of 100 US neurologists and general practitioners, Market Access Impact (US): Migraine identifies the winners and losers and provides clear brand-level pointers for management action.
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