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FirstWord
Market access barriers impacting US Parkinson's disease brands: who wins, who loses?
How are market barriers affecting Parkinson's disease drug prescribing? How do barriers affect the market share of brands and which brands gain or lose? Market access barriers mean US clinicians may be limited in their therapy choices, so what drives their prescribing behaviour and how is this shaping the market share of leading Parkinson's disease brands? The answers to these key questions can be found in this August 2019 analysis of the impact of market access barriers on 11 leading Parkinson's disease brands. Based on a survey of 100 US neurologists, Market Access Impact (US): Parkinson's Disease identifies the winners and losers and provides clear brand-level pointers for management action.
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