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FirstWord
Medical Affairs Reputations: (US) Asthma/COPD Inhalables
Clinicians treating asthma/COPD need the ongoing support of medical affairs teams to ensure complete knowledge of a product’s clinical value, status and use. The quality of medical affairs teams’ response and interaction is critical in supporting prescribing and treatment decisions, so how do front-line physicians rate the service they get and where do they see room for improvement? These and other key questions are answered in this insightful November 2019 analysis of 7 leading asthma/COPD brands. Based on the results of an in-depth survey of 100 US-based allergists and pulmonologists, Medical Affairs Reputations (US) Asthma/COPD Inhalables identifies the drivers and services that build clinician satisfaction and brand loyalty.
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