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FirstWord
How is the performance of medical affairs impacting prescribing for rheumatoid arthritis brands in the EU5?
Clinicians treating rheumatoid arthritis need the ongoing support of medical affairs teams to ensure complete knowledge of a product’s clinical value, status and use. The quality of medical affairs teams’ response and interaction is critical in supporting prescribing and treatment decisions, so how do front-line physicians rate the service they get and where do they see room for improvement? These and other key questions are answered in this insightful July 2019 analysis of 12 leading rheumatoid arthritis brands. Based on the results of an in-depth survey of 150 EU5-based rheumatologists, Medical Affairs Reputations (EU5) Rheumatoid Arthritis identifies the drivers and services that build clinician satisfaction and brand loyalty.
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