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FirstWord Perspectives: Medical affairs teams and payer engagement

Product Code:
FR2014120901
Publication Date:
November 2014
Format:
PDF

In today's pharmaceutical marketplace, medical affairs departments are integral to assuring drugs are being developed in a way that assures access and reimbursement.
 
The FirstWord Perspectives report sponsored by Cegedim, Medical affairs teams and payer engagement, takes a look at how medical affairs departments have risen to the challenge and taken on the responsibility for fulfilling this demand for accurate, in-depth and balanced scientific information to support their products, independently from commercial endeavours.

Topics Covered

  • Key functions of medical affairs
  • Why payers are gaining in importance
  • Demonstrating value to payers
  • Medical affairs teams adapting to change

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