Charting MSL Activity and Performance

Maximum Purchase:
1 unit
Publication Date:
June 2015
Report (PPT), Questionaire (PDF) & Data Tabulations (XLS)
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A unique survey providing key insights and actionable intelligence.  Access expert analysis and data analysis slides in MS PowerPoint and the full data tabulations in MS Excel.

Charting MSL Activity and Performance distils the key findings from one of the most comprehensive surveys of specialist Medical Science Liaison (MSL) personnel in the US and EU5 markets. Informed by the responses and experiences of 80 MSLs, this survey identifies critical variations in MSL activity and presents thought-provoking ideas for the improvement of MSL performance and assessment and how it might change in the future.

Medical Science Liaisons are now the most trusted face of pharma and provide a critically important communication channel with physicians in support of new brands. However, their role has diversified and companies are struggling to identify and measure key MSL outcomes that provide value.  Against a background of increasing regulatory oversight, what are the main differences to be found in the US and Europe and what are the current and future approaches to performance measurement that are shaping and defining MSL activity?  

Order today to gain insights on how to benchmark your MSL programme and apply engagement techniques used elsewhere.


Gain Answers to Critical Questions

Report Deliverables

  • At what drug development stage is an MSL team established, how many brands do they handle and how does this differ between the US and Europe?
  • How do MSL performance measurement criteria change pre to post launch?
  • “Building new KOL relationships” is a critical post launch activity but what outcomes are sought and how is success measured?
  • To what extent do US and European views differ on MSL activity in CME, KOL education and publication programmes?
  • What performance criteria do MSL experts see as becoming increasingly important over the near term?
  • Has the rise of new stakeholders changed the way MSL performance is measured?
  • What metrics are companies using to demonstrate MSL value to internal stakeholders?

Your report purchase gives you access to unique data and analysis that can be employed practically in your plans and briefings as well as hone your internal performance measurement systems:

  • Data Report: Clear, concise and easy to read tables and charts presented as MS PowerPoint slides with expert views on key findings
  • Data Tabulations: All the data provided in MS Excel
  • Survey Questionnaire: delivered as a PDF document


Key Takeaways

  • Understand which MSL activities are seen as being most important in the US and Europe
  • Benchmark your own MSL programme and identify new ways to improve performance
  • Understand differing US/European attitudes in key areas such payer engagement, KOL education, publication programmes and congress attendance, and challenge accepted norms
  • Examine the importance European MSLs place on training internal sales forces over their US colleagues
  • Identify the most widely used measurements for evaluating KOL engagement and feedback
  • Appreciate the current and future regulatory demands that are impacting MSL activity and prompting a rethink of priorities
  • Understand the current balance between quantitative and qualitative metrics used to measure MSL performance, and assess signals that may indicate a change in the type of metrics used in the future

About the Survey

watch-yellow.jpgInterview Methodology:
Data collected via a 10-minute internet-based questionnaire

sc.jpgScreening Criteria:
Respondents were screened to ensure that they are MSLs or MSL managers / directors and their company has at least one company employed MSL

sampledis.jpg Sample Distribution:
A total of eighty US/EU5-based MSLs and MSL managers who work for pharmaceutical companies ranked in the top 100 by revenue.

Features of the Survey – Not Available Elsewhere

  • Knowledgeable and detailed insights of 80 senior MSLs in the US and Europe.
  • Practical ideas for improving MSL programmes and increasing KOL engagement
  • Valuable benchmarking indicators: assess your MSL programme against peers!
  • Critical insights for corporate management needing to ensure effective physician communication, engagement and brand support

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Table of Contents


MSL Activities

  • Number of Brands Supported and Areas of Responsibility
  • Assignment of MSLs to Brands and Discussion of New Products with Physicians
  • MSL Pre-Launch and Post-Launch Activities
  • Numbers and Methods of Interactions With Physicians
  • Time Spent on Proactive vs. Reactive Engagement

MSL Performance Measurements

  • Internal Communication Frequency and Format
  • Performance Measurements Used to Evaluate MSLs
  • Methods to Gather Information on External Value Metrics
  • Frequency of Performance Review

Value Demonstration to Internal Stakeholders of MSL Performance Measurements

  • Usefulness of MSL Performance Measurements in Value Demonstration
  • Expected Changes in MSL Performance Measurements in Value Demonstration

Expert Analysis

  • Screeners – MSL profile

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

  • FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
  • FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

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