How to deliver excellent customer experience to patients
Listening to patient needs and providing relevant support and information lies at the heart of delivering customer experience (CX) excellence. Being patient-centric is not about processes and data, it’s about people. People who are Pharma’s true customers. Yet, despite the rhetoric, many companies are still not getting this right.
In this report, experts challenge the industry to raise the CX bar for patients. It identifies the critical success factors for effective CX strategy and delivery, the role of other stakeholders, the value of digital data and communications and ways to measure CX success.
“It always fascinates me how seldom people working in pharma have met real live patients”
Mike Rea
CEO, IDEA Pharma
Questions? Please contact us at info@fwreports.com
How to deliver excellent customer experience to patients
Listening to patient needs and providing relevant support and information lies at the heart of delivering customer experience (CX) excellence. Being patient-centric is not about processes and data, it’s about people. People who are Pharma’s true customers. Yet, despite the rhetoric, many companies are still not getting this right.
In this report, experts challenge the industry to raise the CX bar for patients. It identifies the critical success factors for effective CX strategy and delivery, the role of other stakeholders, the value of digital data and communications and ways to measure CX success.
“It always fascinates me how seldom people working in pharma have met real live patients”
Mike Rea
CEO, IDEA Pharma
All Contents Copyright © 2021 Doctor's Guide Publishing Limited All Rights Reserved