NPS+ Multiple Myeloma (EU5) 2018

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Publication Date:
October 2018
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Understand which treatments for multiple myeloma are winning the hearts and minds of medical oncologists and haematologists in Europe

There are various treatment options available to European medical oncologists and haematologists to treat multiple myeloma. Clearly some of these options are achieving greater levels of loyalty and satisfaction than others – but why? What are the key factors driving physician choice and how does each of the leading brands compare to its competitors?

This report gives a unique insight into the overall brand health of 7 leading treatments for multiple myeloma currently being used in Europe from companies including Celgene, Amgen, BMS, Novartis and Takeda.

150 European medical oncologists and haematologists from the main EU5 markets (France, Germany, Italy, Spain, and the UK) were surveyed on key issues including brand messaging, prescribing behaviour and satisfaction levels. The results provide valuable insight for brand marketers seeking new ways to stand out.

Interested in the US market? Click here to see the US Edition.

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Top Takeaways

  • All to play for at the top. In Europe, two brands achieved an identical NPS, with third place a full 11 points behind. Which brands are leading, and is your brand in the chasing pack?
  • Brand loyalty is difficult to come by. Loyalty scores of less than 3 indicate low loyalty, and none of the brands surveyed managed to score above this magic number, even the leading brand. Is clinical differentiation amongst therapies for multiple myeloma really that low?
  • Does low loyalty translate into low satisfaction? Just over two thirds of surveyed physicians are satisfied with the numerous drugs on offer, but the vast majority share this across multiple brands. Is there any more that could be done to improve satisfaction scores even more?
  • Is there a dominant brand message? Find out which messages are resonating with physicians, and take your brand’s positioning strategy to another level.
  • In their own words. What do doctors say each brand means to them? For example, which brand is described by a French physician as ‘the benchmark treatment’ and which brand is described by a Spanish physician as ‘An innovative mechanism of action with very promising results as a combination’?

Insight into 7 Multiple Myeloma Treatments

  • Darzalex (daratumumab, Janssen Biotech/Genmab)
  • Farydak (panobinostat; Novartis)
  • Kyprolis (carfilzomib; Amgen)
  • Imnovid (pomalidomide; Celgene)
  • Revlimid (lenalidomide; Celgene)
  • Thalidomide (thalidomide; Celgene)
  • Velcade (bortezomib; Takeda)

Explore Important Brand Loyalty Issues

NPS+ Multiple Myeloma (EU5) offers valuable insight into brand loyalty from the perspective of those currently prescribing treatments for multiple myeloma to patients. You’ll discover:

  • Exactly how satisfied the European market is.
  • How loyal doctors are to your brand.
  • How many other brands your Promoters recommend.
  • Which other brands your Promoters and Detractors recommend.
  • How much market share your brand has among Promoters and Detractors.
  • How much more of a brand Promoters prescribe than Detractors.
  • Which messages Promoters, Passives and Detractors associate with your brand.
  • Your brand DNA: what doctors really think of your brand—in their own words.

A Report Based on Expert Knowledge

We surveyed 150 EU5-based medical oncologists and haematologists chosen from the largest community of validated physicians in the world.

We conducted the survey between October 4-12, 2018.

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